More experience as brand stewards on many of the world’s biggest brands.
A track record of elevating start-ups to successful IPOs.
Hundreds of international awards and appearances in marketing textbooks.
A better understanding of the entire financial services category than anyone else.
Welcome to the Green Monster team, led by Partners Brian Smith and Kai Clemen – both of whom are your hands-on leaders and daily contacts for all projects.
Check out our complete list of our services & capabilities.
Brian Smith, Brand Strategist / Content Director
Brian is Green Monster’s resident brand expert in terms of both strategic and creative development. He has a lengthy track record working with clients to develop insight-driven strategies to differentiate their business, while also developing the content inspired by that strategy.
This seamless transition from strategy to creative is perfectly suited to Brian, with his background as both an award-winning writer and a brand steward for clients such as American Express and Scotia International Trust.
Several of Brian’s projects have appeared in marketing textbooks, and he has been a guest lecturer at the Ontario College of Art & Design and in Humber College’s Media Communications Program. His creative solutions have garnered over 150 industry awards and accolades.
Kai Clemen, Creative Director
Kai is an award-winning designer, art director, creative director and photographer. Over two decades of experience for clients throughout North America and Europe, he has played a lead creative role on many world-famous brands, while also building numerous new brands from the ground up.
Accolades for Kai’s work include recognition in the Art Directors Show, Clio Awards, Lotus Awards, New York Festivals, Marketing Awards, Creativity U.K., Communication Arts, Archive magazine, LogoLounge, Applied Arts magazine, and a Campaign of the Year honour in China.
More importantly, the work drawing all this attention covers the complete range of communication needs – brand logo and identity creation, consumer advertising, B2B, photography, plus website and digital solutions.