Davis & Henderson was known primarily as a regional ‘cheque-making’ company, with @60% of its revenues within Canada. The challenge: Reposition them to better reflect their ambition to be a global fintech leader. The solution: New name, new brand identity, new website, all new communications. Since the rebranding, D+H has grown to become a top 20 global fintech company with @60% of its revenue coming from outside Canada.